Create a listing

Creating a listing is the first step in getting your item in front of buyers. Depending on your needs, we have a range of tools and options to help make sure your listing ends in a sale.

Getting started

When listing your item, start by describing what you’re selling. You can add photos, select the brand and physical details about the item, choose whether to use the auction or fixed price format, and set a price.

Finally select which shipping options will be available to the buyer, a return policy, and how you want to get paid.

We also recommend that you get to know our rules for sellers, our policies on prohibited and restricted items, and what’s allowed and not allowed when listing and completing a sale.

Create a listing

Item description

A perfect item description is clear enough to tell your buyer what they need to know at a scan, and yet detailed enough so that there can be no confusion around exactly what they’re buying.

Be sure to include:

  • Your item’s key selling points
  • Exactly what you’re including in the sale. For example, if you’re selling used electronics, list which cables it comes with
  • Full sentences with correct spelling and punctuation throughout

Item condition

You can sell almost anything on 4bike, from brand new products to items that have signs of wear and tear.

It’s vital you’re honest and accurate about the condition of what you’re selling so your buyer knows exactly what they’re getting.

Your options for describing your item’s condition vary by category. Some of your options include:

  • New – A brand-new, unused, and unworn item (including handmade items) in the original packaging
  • New (other) – An item with no sign of wear and tear that is missing its original packaging, or the original packaging has been opened and is no longer sealed
  • Certified refurbished – A tech item in like-new condition, refurbished by the manufacturer. The item will be in new packaging with original or new accessories
  • Seller refurbished – A tech item that has been restored to working order by the eBay seller or a third party
  • New with tags / box – Clothing or shoes that are unworn, and still have the original tags attached, or are in the original box
  • New without tags – Clothing or shoes that are unworn, and don’t have the original tags attached, or are not in the original box
  • Used – An item that has been previously used. The item may have some signs of cosmetic wear, but is fully operational and functions as intended
  • For parts or not working – An item that does not function as intended and is not fully operational

Item specifics

When filling in the specifics about your item, you’ll find that some fields are required and some are not, depending on which category you’re selling in.

Item specifics may include brand, size, type, colour, style, or other relevant info about the item you’re selling.

We strongly recommend providing as many of these specifics as you can to ensure that your item gets maximum visibility on both 4bike and external sites such as Google Shopping.

Product identifiers

Product identifiers are essentially unique codes that can be used to identify a specific product. They work like barcodes and include: European Article Numbers (EANs), International Standard Book Numbers (ISBNs) and Manufacturer Part Number (MPN).

For more information, see our Seller Centre pages on item specifics and product identifiers.

Our listing tools

Quick listing tool

If you’re a casual seller, our quick listing tool provides the core features you need to start selling, and will walk you through the listing process step-by-step.

If you want to see more options in the quick listing tool, such as reserve price, duration and schedule listing, here’s how to enable them:

  1. At the top of the listing form, select Change listing preferences.
  2. Check the Enable more options box and Save.
  3. Select More options.

Business tool

If you’re selling frequently, in bulk, or as a business, you may want to use our business tool which gives you more listing options such as buyer requirements, subtitles, combined postage discounts and more.

Read our article on using the business tool for more information.

Seller Hub

As your sales on eBay grow, you may want to consider using Seller Hub, a central place for managing your eBay business. It’s free, consolidates all our selling tools in one place, and has helpful data and recommendations to help grow your sales.

You can find more information in our article on Seller Hub.

Completing your listing

Our guides below have useful information on how to add images and categories, set buyer requirements, make changes to your listing after it’s live, and more.


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